The Making of Making is a beautiful call to rally. If only it is not from @Nike, I would have drunk the kool aid #sustainability #greenwashing

(Source: youtube.com)

Great idea from Nike+ Runners Mexico, use your mileage as a bidding currency. #makeitcount indeed.

(Source: youtube.com)

I play for… (by Paul Geusebroek)

Great challenge from Green Peace to Nike and Adidas (by GreenpeaceVideo)

Another magic touch by Nike: THROWDOWN (1’30”) (by NikeRunningKR)