Example of brand being usefule and going beyond their ‘service’: Expedia App: Introducing the Find Your Story Facebook App (by Expedia)
Get the most out the sun and your Ray Ban using Bright Light app
A chronicle of a Funky-Dorian. Julia is flighty and moody but she tries her best to be a moderately good person. She hates being average but she also enjoys the mundane aspect of daily activities.